Key Highlights
- Formula 1 and Salesforce have launched “Fan1,” an international initiative aimed at finding the championship’s premier fan.
- Entrants will compete through a series of specialized trivia quizzes hosted on the F1 Unlocked platform in the coming weeks.
- A total of 22 winners will earn a VIP experience at the Formula 1 Heineken Las Vegas Grand Prix 2026, where they will battle for the official title of Fan1.
Formula 1 and Salesforce Launch Global ‘Fan1’ Contest
Formula 1 has officially kicked off “Fan1,” an expansive global search presented in partnership with Salesforce to determine the sport’s ultimate enthusiast. Designed to test the depth of motorsport knowledge across the international fanbase, the competition challenges participants to prove their dedication through a sequence of competitive trivia assessments.
The campaign operates via F1 Unlocked, Formula 1’s dedicated fan platform. Over the coming weeks, participants will be presented with multiple opportunities to showcase their mastery of the championship’s history, technical regulations, drivers, and landmark races. Powered by Salesforce, each curated quiz is engineered to evaluate how thoroughly fans understand the nuances of the world’s fastest sport.
The Road to the 2026 Las Vegas Grand Prix
The stakes for the digital tournament culminate in an exclusive live showdown. A total of 22 top-performing fans from around the world will secure an all-expenses-paid trip to the Formula 1 Heineken Las Vegas Grand Prix 2026. This prize package features round-trip flights, hotel accommodation, and exclusive VIP trackside access throughout the race weekend on the iconic Las Vegas Strip.
Once on-site in Las Vegas, the 22 finalists will compete head-to-head in a final series of challenges. The last contestant standing will officially be crowned Fan1, securing the definitive bragging rights as the biggest superfan in Formula 1.
Why This Matters
The Fan1 campaign highlights Formula 1’s continued push to reward and interact with its rapidly expanding international audience through direct-to-consumer digital channels. By pairing Salesforce’s digital engagement capabilities with the F1 Unlocked community, the championship offers tangible incentives—centered around marquee events like the Las Vegas Grand Prix—to convert passive viewership into active, measurable fan loyalty.
Frequently Asked Questions
What is Formula 1’s Fan1 initiative?
Fan1 is a global trivia competition powered by Salesforce and hosted on F1 Unlocked. It is designed to identify Formula 1’s leading superfan through a series of rigorous knowledge-based quizzes.
What do the winners of the trivia contests receive?
A total of 22 winners will receive a trip to the Formula 1 Heineken Las Vegas Grand Prix 2026, complete with flights, lodging, and VIP track access, where they will compete on-site to claim the official Fan1 title.
Where can fans participate in the Fan1 challenges?
Supporters can join the trivia contests by accessing the F1 Unlocked platform over the coming weeks as new quizzes are released.
