Key Highlights
- Formula 1 and Salesforce have launched “Fan1,” a worldwide competition designed to identify the sport’s ultimate superfan.
- Supporters can test their motorsport expertise across multiple trivia contests hosted on the F1 Unlocked platform over the coming weeks.
- A total of 22 winners will receive an all-expenses-paid trip—including flights, lodging, and VIP track access—to the Formula 1 Heineken Las Vegas Grand Prix 2026 to compete for the Fan1 title.
Formula 1 and Salesforce Launch Global Search for ‘Fan1’
Formula 1 has officially kicked off “Fan1,” an expansive global search presented in partnership with enterprise software giant Salesforce, aiming to discover and celebrate the championship’s foremost superfan. The interactive initiative invites motorsport enthusiasts around the world to put their Formula 1 knowledge to the test, rewarding the most dedicated followers with premier, once-in-a-lifetime grand prix experiences.
The campaign centers on a series of specialized trivia challenges rolling out across the coming weeks on F1 Unlocked, Formula 1’s official fan engagement hub. Powered by Salesforce, each digital quiz has been developed to thoroughly evaluate participants’ grasp of the world’s fastest sport, challenging fans on historic moments, technical intricacies, and championship lore to separate casual viewers from true F1 encyclopedias.
High-Stakes Trivia Path to the Las Vegas Strip
As the trivia stages unfold, top performers will vie for a coveted spot among an elite group of finalists. A total of 22 fans will be selected to win an exclusive, all-inclusive trip to the Formula 1 Heineken Las Vegas Grand Prix 2026. The high-value prize package includes round-trip flights, hotel accommodations, and coveted VIP track access along the famed Las Vegas Strip Circuit.
The competition does not end upon arrival in Nevada. Once in Las Vegas, the 22 finalists will go head-to-head in an ultimate live showdown. The final contest will determine which individual walks away officially crowned as “Fan1,” securing premier recognition and ultimate bragging rights as Formula 1’s biggest superfan on a global stage.
Why This Matters
The Fan1 initiative highlights Formula 1’s ongoing strategy to deepen digital audience engagement by blending technology partnerships with real-world fan experiences. By leveraging the F1 Unlocked platform alongside Salesforce’s technological capabilities, Formula 1 continues to build direct-to-consumer engagement channels outside of regular race weekends. Furthermore, linking the grand prize to the high-profile Formula 1 Heineken Las Vegas Grand Prix underscores the championship’s ongoing commitment to expanding its lifestyle and entertainment footprint across North American marquee events.
Frequently Asked Questions
What is the Fan1 competition?
Fan1 is a global trivia-based contest organized by Formula 1 and powered by Salesforce to find the sport’s number one fan through interactive knowledge quizzes hosted on F1 Unlocked.
What do the winners receive?
A total of 22 winners will secure an exclusive trip to the Formula 1 Heineken Las Vegas Grand Prix 2026, complete with flights, hotel accommodation, and VIP track access, where they will compete for the official title of Fan1.
Where can fans participate in the trivia contests?
Participants can enter the trivia contests over the coming weeks directly via the F1 Unlocked platform.
