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#Betby

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Betby CPO Sergey Tsukanov on Product Resilience: “Innovation can be a natural result of solving industry problems”
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Betby CPO Sergey Tsukanov on Product Resilience: “Innovation can be a natural result of solving industry problems”

Key Highlights: Betby Chief Product Officer Sergey Tsukanov discussed betting platform innovation in an exclusive strategy interview with iNTERGAMINGi. The sportsbook supplier navigated global sports shutdowns by pivoting to proprietary eSports and artificial intelligence-driven sports simulations. The strategic integration of simulation and eSports technologies successfully preserved trading volumes for partner operators during industry disruptions. How ...

3 min readRead
Betby Report: World Cup Acts as Gateway to Wider Betting, Only 43.6% of Wagers on Tournament
Sports•

Betby Report: World Cup Acts as Gateway to Wider Betting, Only 43.6% of Wagers on Tournament

Sportsbook supplier Betby has released findings from a network-wide data analysis comparing the 2022 and 2026 FIFA World Cup tournaments. The research indicates that major international football events serve primarily as an acquisition channel, drawing bettors into a broader wagering ecosystem rather than functioning as isolated revenue peaks. World Cup as an Entry Point, Not ...

1 min readRead